Beginner’s Guide to Social Media Success for Charities

Having a strong social media presence is as important as ever for charities. Whether your charity wants to raise funds, spread awareness or recruit volunteers, it provides a unique opportunity to directly reach your audience. But where do you start?

As a beginner to social media and algorithms, we want to help you get the most out of your time and resources. This session covers an introduction to writing copy and choosing images for social media, how to work with the algorithm rather than against it, and how to optimise your profile, so you’ll soon be posting like a pro!

Through this training, you’ll learn:

• The basics of creating a social media post, including writing copy, hashtags and imagery

• How to work with the algorithm

• Practical tips on optimising your profiles