Tackling Ageism: Film Active Project Call for Participants


Want to help challenge ageism in physical activity?


Researchers at the University of Bath are inviting local people aged 60 and over - and their friends and families - to come forward to help with a new project to challenge negative stereotypes about growing older and tackle ageism in physical activity.

They want to recruit members of the public to help to create short, entertaining video-clips that give a different perspective, spark conversations, and make people stop and rethink what we see as normal for older adults when it comes to keeping active, and promote inclusivity.

The aim is to show people working in the physical activity industry what is holding older users back, or putting them off, and convince them to be more age inclusive.


No filming experience is necessary - just willingness to get involved and be creative! All generations are welcome and participants will be paid for their time.


They are holding an online session to learn more about the project today, 22nd February at 6pm, as well as an in-person session at Bath City Football Club on 26th February at 9am.


Learn more here: https://www.facebook.com/filmactiveproject.


To sign up to the events or leave your email address for someone to get in touch with you, go to https://bathreg.onlinesurveys.ac.uk/film-active-project.


If you have any questions about it, please contact Ella Burfitt at emb82@bath.ac.uk or 01225 384387

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