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Tackling Ageism: Film Active Project Call for Participants

Updated: May 30, 2023

Want to benefit from free gym sessions and help challenge ageism in physical activity at the same time?

The Film Active Project is looking for adults over the age of 60 to take part in a project that aims to tackle ageism in physical activity, particularly the negative stereotypes of older adults.

As part of this project, The University of Bath's Department for Health is creating a film to showcase to the physical and exercise industry to prompt them to rethink what is normal for older adults when it comes to keeping active, and encourage inclusivity in the physical activity industry.

They have partnered with RBYL Coaching at Pure Gym Victoria Park Bath to offer a free 4-week programme - designed specifically for people aged 60+ to improve their strength and physical condition and have an introduction to what going to a gym could offer, and to feature in a film clip. This is a great opportunity for those who have wanted to try out a gym, but have previously been too hesitant to do so. No filming experience is necessary, and you don't need to be super fit or active - just be willing to get involved and try something new!

To take part you need to be over 60, not currently a regular gym-goer, but interested in becoming more physically active. The sessions will run on Friday afternoons in Pure Gym Bath, and parts of the exercise sessions will be filmed. You will be invited to take part in interviews before and after the fitness programme to get feedback from you of your experiences in the gym, and how you get on over the 4-week programme.

Read a bit more about the project here.

This programme starts on the 27th of May at 1pm.

If you or someone you know may be interested in getting involved, don't hesitate to contact Ella Burfitt on or 01225 384387.

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