Cultivating Support: Engaging Donors and Trustees for Non-Mainstream Causes

For causes outside of the mainstream, charities and non-profits face challenges with cultivating tangible support. Without skin in the game, potential donors or trustees can be hard to reach and engage. 

Join us for a webinar addressing how to drive engagement with sensitive and less mainstream causes. Attracting support for these vital causes requires a more nuanced approach than traditional fundraising strategies.   

We will delve into similar challenges in other sectors to find practical approaches to building meaningful connections with causes that may not be widely understood or easily embraced by the public. We'll look at how to foster trust, overcome stigma, drive affinity and leverage digital to create experiences for potential supporters that they never expected.  

Mo Morgan, Senior Strategist at Great State: Mo Morgan is a senior strategist, with two decades’ experience leading cross-functional teams on high-profile projects. As lead strategist at Great State, Mo works on accounts including Honda, Capita for the British Army, Bristol Airport, Spirax Sarco and Richmond Housing Partnership.   

Mo spent over a decade in senior roles at global advertising agencies including McCann and Digitas. He led strategy on accounts ranging from start-ups, charities and some of the world's biggest consumer brands including Apple, Nestlé and Starbucks.  

His charity-sector experience has been helping organisations embrace the opportunities presented by the digital era. This has included delivering research, strategy, innovation and engaging experiences for RSPB, Amnesty International, Macmillan, SportsAid, Help for Heroes, Save the Orangutan and Dogs Trust. Mo is also experienced supporting purpose-driven organisations. He co-founded a digital therapeutics start-up making evidence-based mental-health treatment radically scalable.  He is an ambassador for a social enterprise supporting young people with their professional aspirations irrespective of their background.