An introduction to creating a communications and marketing strategy

Until a few years ago, for many charities communications were a far second behind fundraising in terms of priority. Now, whilst raising money is always essential, a communications strategy is central to what an organisation is and does. Communications covers everything your charity says, from the website, social media, e-mails, and press releases, through to speaking to the press, attending events and how you share information internally. It can help spread your good news far and wide, and occasionally, yes, sometimes, diminish the impact of bad news.

A successful strategy, well executed, can directly increase engagement and as a result donation levels. Done well communications isn’t just talking about changes but why they happen and what they mean.

 for an interactive 40-minute session designed to help not-for-profits understand the building blocks needed for an effective communications and marketing strategy.Sign up today

Led by Lauren Swain (  ) our Wales National Manager, who…