An introduction to creating a communications and marketing strategy

Until a few years ago, for many charities communications were a far second behind fundraising in terms of priority. Now, whilst raising money is always essential, a communications strategy is central to what an organisation is and does. Communications covers everything your charity says, from the website, social media, e-mails, and press releases, through to speaking to the press, attending events and how you share information internally. It can help spread your good news far and wide, and occasionally, yes, sometimes, diminish the impact of bad news.

A successful strategy, well executed, can directly increase engagement and as a result donation levels. Done well communications isn’t just talking about changes but why they happen and what they mean.

Sign up today for an interactive 40-minute session designed to help not-for-profits understand the building blocks needed for an effective communications and marketing strategy.

Led by Lauren Swain ( @LaurenSwain_LG ) our Wales National Manager, who has 10+ years’ experience within the charity sector and Luke Upton ( @MrLukeUpton ) our Head of Communications who has worked in media since 2007, this webinar will help support both Localgiving members and those exploring their communications options.

If you can’t make this date, please register anyway as an ‘on-demand’ viewing will be available to all after the broadcast. Take 30 seconds to register for An introduction to creating a communications and marketing strategy (2pm, 19th October, 2023) for free here and supercharge how you engage with your community and beyond!