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Thu, 13 Jul

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Online Conferece

Charity Brand and Creative Conference

This conference will explore the important strategic and creative building blocks that make a strong brand. It will provide space for you to think about where to take your brand next.

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Charity Brand and Creative Conference
Charity Brand and Creative Conference

Time & Location

13 Jul 2023, 10:00 – 14:30

Online Conferece

About the Event

Brand is more than a logo.

Brand is your charity’s whole identity – its heart, soul and DNA. Brand conveys what your charity stands for, what (and how) it plans to deliver, and why it exists.

With a crowded charity marketplace and a commercial sector increasingly positioning as purpose-driven, a robust and consistent brand is vital for your charity to stand out and fulfil its purpose.

A strong brand will support your charity to achieve its mission. It can help to change behaviour, raise funds, recruit volunteers, signpost to your services, raise awareness, influence policy and much more.

This conference will explore the important strategic and creative building blocks that make a strong brand. It will provide space for you to think about where to take your brand next. And it will share why brand matters and how you can make the case internally for investment in this area.

So, whether you’re considering a full rebrand, a little refresh or you’re looking for new ways to invigorate or strengthen your existing brand – this event is for you!

You’ll be in great company, with inspirational case studies, “how to” guides, peer exchanges and “ask me anything” brand clinics. This will set you up to bring the knowledge back to your charity, which will kickstart your charity’s brand work.

What will I learn?

  • Getting buy-in: why bother with brand? How to prove it matters
  • Discover: techniques for understanding your audience, your people, cause, and environment
  • Time for change: when is it time to rebrand, refresh or change a name or remit?
  • Strategy: developing your vision, mission and values
  • Visual identity: bringing your brand to life through imagery, logo, typography, colours, and creative design
  • Assets: what will you need to embed and activate your brand across your charity?
  • Inclusion: making sure your brand is equitable and welcoming to all
  • Measure: how to assess brand equity
  • Rebranding 360 case studies – charities share every step of the way
  • Trends: learn from successful brand strategies from across the sectors

Is this conference for me?

Are you looking to rebrand or refresh, but don’t know where to start? Then this event is for you.

Are you looking for advice for how to strengthen and make the most of your existing brand? Then this event is also for you.

Or perhaps you’d like to understand your brand health and make the case for investment in brand – also for you!

This event is for brand, creative, internal communications, marketing and communications leads who manage (or aspire to manage) their charity’s brand.

This event will cater to a range of budgets. So, whether you’re one person or a team of 10 – this event will offer ideas for all.

This is also a great event for freelancers who work strategically with charities. It would also suit senior professionals who would benefit from learning the latest trends, or want to connect with others in the sector.

Work at a charity and want to speak at this event?  We’d love to hear from you! Contact Emma with your pitch.

Tickets:

£81 + VAT pp for small charity members and individual members £91 + VAT pp for medium member charities £191 + VAT pp for large member charities

Small member charities income: £2 million and below Medium member charities income: £2-5 million Large member charities income: £5 million and over

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