Charity Brand and Creative Conference

Brand is more than a logo.

Brand is your charity’s whole identity – its heart, soul and DNA. Brand conveys what your charity stands for, what (and how) it plans to deliver, and why it exists.

With a crowded charity marketplace and a commercial sector increasingly positioning as purpose-driven, a robust and consistent brand is vital for your charity to stand out and fulfil its purpose.

A strong brand will support your charity to achieve its mission. It can help to change behaviour, raise funds, recruit volunteers, signpost to your services, raise awareness, influence policy and much more.

This conference will explore the important strategic and creative building blocks that make a strong brand. It will provide space for you to think about where to take your brand next. And it will share why brand matters and how you can make the case internally for investment in this area.

So, whether you’re…