Corporate Fundraising: creating a compelling case for support

At a previous training session on corporate fundraising, held on Tuesday 26 March, we discussed the tactics you can use to engage businesses, and why charity partnerships are so important to successful business culture.

Join us for this two-hour, in-depth follow-up, to gain insight into how to craft your case for support when approaching corporate sponsors. It will cover:

• How to identify the right information to include

• The difference between features and benefits and how to articulate them

• How to shape your case using the Four Pillar method

• Plus the opportunity to try out written and verbal approaches