Developing a Fundraising Strategy

This course is for people who have at least some fundraising experience already, but want to develop a more strategic and sustainable approach. It will equip you with the ability to evaluate and prioritise different fundraising opportunities and ideas, make better use of your limited resources, and more confidently navigate the post-Covid fundraising landscape.

Depending on your current position and experience level, you may prefer to check out our Getting Started With Fundraising or Fundraising from Trusts and Foundations courses instead.

What you'll learn

Developing an effective fundraising strategy requires a methodical approach, a sound knowledge of how fundraising works and an honest evaluation of your organisation’s position. We’ll be walking you through a comprehensive process for developing a smarter and more focused strategy, and sharing a number of powerful decision-making techniques.

We’ll start by introducing some vital foundation exercises to do before developing your fundraising strategy. These will help…