Essentials to Excellence: Charities, how to create value through branding

There has always been much talk, misunderstanding, and debate around the concept of branding, what it is, do we need it, and how to develop a brand. Aimed at CEO’s, managers, fundraisers, and trustees, this webinar will discuss the concept of branding within a charity. We will discuss what a brand is, why branding is important, and how your brand goes much deeper than your logo or website. We will also look at how you can build a charity brand with limited resources and some quick wins.   

Speaker Bio:  Chris has been working within the Third Sector for over 20 years and has gained experience primarily in marketing roles. He has a passion for seeing charities, with limited resources, be able to tell the stories in an engaging way. In 2022 Chris graduated with an MBA from the University of Birmingham and has loved seeing the theory being put into practice. He has a passion for strategic marketing and being able to see an organisation's vision and mission flow through into social media, email marketing, and a website, all with the aim of raising awareness, generating income, and sharing positive stories.