Essentials to Excellence: Charities, understand marketing and its importance

If the fundamental purpose of marketing is to increase profit for a company, what is the fundamental purpose of marketing in a not for profit charity. Aimed at CEO’s, marketing managers, fundraisers, and trustees, this webinar will discuss the importance of marketing and what it is within a charity context. We will look at the importance of marketing and how through developing a simple one page marketing plan you can help grow a charity’s online community, raise awareness and increase donations?   

Speaker Bio:  Chris has been working within the Third Sector for over 20 years and has gained experience primarily in marketing roles. He has a passion for seeing charities, with limited resources, be able to tell the stories in an engaging way. In 2022 Chris graduated with an MBA from the University of Birmingham and has loved seeing the theory being put into practice. He has a passion for strategic marketing and being able to see an organisation's vision and mission flow through into social media, email marketing, and a website, all with the aim of raising awareness, generating income, and sharing positive stories.