Tue, 22 Nov
|Online training
Freshening Up Your Fundraising Approach - Change for Better
Change for Better, explores how science can transform fundraising campaigns and achieve greater and longer-lasting impact. Brush up your strategies and freshen up your fundraising approach at this online training event.
Time & Location
22 Nov 2022, 16:30 – 17:30
Online training
About the Event
Behavioural science, and its many applications, has grown in significance over recent years, particularly as to how it can be used to drive initiatives for social good. Change for Better, explores, in 17 chapters and with contributions from 24 leading fundraisers, how science can transform fundraising campaigns and achieve greater and longer-lasting impact.
Hear from one of the authors, Bernard Ross, as he talks about how he has used behavioural science in his own work and seen startling improvements in fundraising response rates. Bernard shares case studies and key lessons from the book that will help you brush up your strategies and freshen up your fundraising approach.
Who is the event for?This event is ideal for all fundraisers.
Format: Talk followed by questions and answers.
Agenda:16.30-16.40: Welcome, housekeeping and introductions 16.40-17.00: Bernard Ross talk/presentation 17.00-17.25: Questions and Answers from the audience 17.25: Final words 17.30: Talk ends
Find out more, and book your place, by clicking here.