Fundraising and Communications Network: Good Marketing is just Good Storytelling

Storytelling is at the heart of all great fundraising. The stories we tell about the people we support, the problems we solve, and the change we create, are what connect supporters to our cause and inspire them to give.

Good storytelling isn’t just creative but also strategic. It builds trust, moves people emotionally, and helps organisations of all sizes stand out in a crowded landscape. Whether it’s a social media post, a fundraising appeal, or a conversation with a donor, the way we communicate our mission matters.

Join us to explore how storytelling can elevate your fundraising, deepen engagement, and help you raise more, more meaningfully.

Learn from our experienced panel of storytellers and fundraisers:

• Jodie Hoskin - Marketing Manager, Media Trust

• More panel members to be confirmed shortly.