Getting Started on TikTok for Charities

This session is for charities and community groups who would like to start a TikTok channel but are not sure where to start. During this interactive webinar, we’ll explore:

• - TikTok fundamentals: what to know to get started – the basics.
• - The TikTok algorithm: how does it differ from other social media platforms and how does this inform TikTok content creation?
• - Challenges & opportunities: how can TikTok be used to further a charity’s vision and mission and what challenges does it present?
• - TikTok audience insights: who is on the platform?
• - Short-form video creation: the guiding principles of good short-form video creation.
• - Mistakes to avoid for TikTok success: follow this check-list to help create the best type of TikTok videos.
• - Learn from the best: Examples of best practice from the Voluntary and Community Sector and further afield.
• - Evaluation: defining success and evaluation.