Getting Started on TikTok for Charities

This session is for charities and community groups who would like to start a TikTok channel but are not sure where to start. During this interactive webinar, we’ll explore:

• - TikTok fundamentals: what to know to get started – the basics.

• - The TikTok algorithm: how does it differ from other social media platforms and how does this inform TikTok content creation?

• - Challenges & opportunities: how can TikTok be used to further a charity’s vision and mission and what challenges does it present?

• - TikTok audience insights: who is on the platform?

• - Short-form video creation: the guiding principles of good short-form video creation.