How to Engage Stakeholders and Donors in your Charity Comms Strategies

For charities and non-profit endeavours, one thing’s for certain: Marketing assumes a pivotal role. It contributes to fundraising, volunteer engagement, and the communication of your mission’s core message.

Whether the aim is to herald an imminent event, launch a volunteer mobilisation drive, enhance contributions through resonant fundraising, or seamlessly convey your cause’s significance through an awareness initiative, our agency is the right choice to guide you on the most potent and cost-efficient avenues of charity marketing, propelling you toward success.

Delving into the intricate details, we’ll thoroughly explore the art of aligning channels with distinct audiences. No longer a one-size-fits-all approach. The chances are, you’re utilising various tools – internal newsletters, Yammer, verbal briefings, Teams – to pass on information among colleagues. But we need to assess the real impact and engagement of these channels. External communication might be falling short, lacking community involvement. Are your social campaigns, newsletters, and local press efforts stalling? Consider this: It’s not just about the channels you choose, but also the essence of your content. It’s time to revolutionise your strategy with fresh, captivating comms:

• Infographics
• Interactive maps, trackers, questionnaires, or quizzes
• Printed materials – data sheets, posters, booklets
• Interactive sessions and workshops
• Analysing success will direct your focus, channelling efforts into strategies that yield tangible outcomes.

Explore our insights for getting the most out of:

• Email marketing
• Internal and external
• Social media
• Advertising
• Press
• Print media

Who is the webinar for?

This webinar is for comms teams, whether director level or executive level. It’s also perfect for those that don’t work directly in the marketing or comms teams, but need to enhance community and internal visibility – such as project leads.

It will give you a fresh perspective on how to run your comms strategies, with some ideas of what can have the most impact.

We’ve based the webinar on successes we’ve had with our clients and consultancies. By switching to a more consumer-focused strategy, they have seen results including:

Higher levels of project visibility throughout the organisation and community

More referrals (social care sector)

Better employee motivation and retention

Higher happiness ratings for service users

A more engaged community

More stakeholder support/advocacy

Increased positive press coverage