'Inclusive Marketing is Not A Trend' - An Introduction to Inclusive Marketing

In this one-hour talk, Joyann Boyce from Arima & Co will show you how to avoid using token diversity in

your campaigns and teach you how to create authentic personas which truly reflect your audience.

Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joy will demonstrate how you can be part of the movement for inclusive marketing.

Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.

What is 'Inclusive Marketing'?

“Creating content which is inclusive of the diverse audience your brand or company services.”

Our approach to Inclusive Marketing:

• Raise awareness
• Empowering marketers
• Hands-on training and development
• Audit and recommendations

Inclusive marketing is a fairly new concept. People are now scrutinising every move of organisations and holding them accountable for their actions - we have now entered an age where an organisation's reputation is at the mercy of the internet.

That is not to say things are all doom and gloom.

According to an Accenture survey (2018), 70 % of Millennials are more likely to choose one brand over another if that brand demonstrates inclusion and diversity. This means that brands need to look beyond their surface-level personas and examine the different intersections of an individual. However, this is easier said than done.