Measuring the Impact of Your Social Media

Social media can help organisations reach people who need support and raise awareness about mental health amongst the public, policy-makers and funders. Many of us are managing multiple social media accounts across Facebook, Instagram, SnapChat, TikTok, Twitter, and YouTube, but how do we know our social content is effective?

We’ve teamed up with leading Digital Marketing trainer Andrew Davis to offer mental health and wellbeing organisations a masterclass on measuring impact across your social media. This masterclass will help you:

• Get to grips with why measuring impact is important for successful digital communications and how this can help you to report to your board

• Understand your audiences, and find out what content does and doesn’t work for your organisation

• Learn practical tips and tools for how to measure and evaluate the impact of your social media content

About your speaker