PR Network: Developing key messages

Developing key messages in your PR work is all about clarifying what you need to say. It sounds deceptively simple, but in practice it can be difficult to get the key messages just right.

In this session, we’ll hear how those working in charity PR are developing key messages internally and externally. We’ll also have time for some much-needed peer-to-peer discussions too.

Session Schedule:

1) Developing, testing, measuring and adapting key messages at the Living Wage Foundation

Creating compelling key messages is an important part of our role as communications professionals. But developing good key messages also involves revisiting, testing and adapting messaging in light of external events.

In this talk, Emily will explain how the Living Wage Foundation creates, tests and measures key messages, as well as how – in light of the ongoing cost of living crisis – the team has had to adapt and change its key…