Tue, 15 Mar|
Online via Zoom
Press Workshop – Beginner Level
For organisations looking to learn about the press and the media, broaden and deepen knowledge of PR and strategy and increase visibility post-pandemic.
Time & Location
15 Mar 2022, 11:00 – 12:00
Online via Zoom
About the Event
This workshop is being led by Olivia Evans – Senior Account Executive at Clearly PR.*
A guided tour of PR basics for anyone who is yet to dip their toe in the water in media relations work or would like to refresh their memory of the basics. From creating a press strategy to writing a press release, this session will serve as a PR 101. A more advanced workshop will be run later in the year.
This beginner Press Workshop will cover the following aspects:
Creating a PR strategy
- Defining your goals
- Devising strategies to achieve them
- Defining your audience
- Timing - Awareness Days
Writing press releases
- Structure and angles
- Tone of voice
Writing press pitches
- Different types of compelling pitches and purpose
Press follow ups
- You’ve sent a press release and nothing has happened – now what?
Creating a media list
- Where to find contacts
- Who to contact and how to ensure they are relevant
If you have any accessibility requirements, please email: firstname.lastname@example.org
*Clearly PR are a Bath-based communications, content and creative agency with experience across the education, local community and charity sectors, alongside tech, finance and recruitment clients.
Bath and North East Somerset Social Entrepreneurs Programme is led by the School for Social Entrepreneurs (SSE) in partnership with 3SG. It is funded by the UK Government through the UK Community Renewal Fund, which is managed by the West of England Combined Authority within the Bath and North East Somerset region.