Rethinking Volunteer Recruitment Strategies

This session is for anyone looking to rethink volunteer recruitment, not as a transaction, but as a way to deepen engagement and build a community around your cause. The answer lies in aligning recruitment with your charity’s story, brand, purpose, and digital strategy. By focusing on why people volunteer.

We’ll be joined by Jon Reay, who will share insights from the latest volunteering report, and Robin Worrall, who will discuss how storytelling and branding can transform volunteer engagement. Together, we’ll explore:

• Why purpose matters: How shifting the focus from roles to mission can close the recruitment gap.

• The power of storytelling: Using your charity’s narrative to attract and inspire volunteers.

• Digital strategy as a tool: How to integrate volunteer recruitment into your wider digital plans.

• Breaking down barriers: Making opportunities accessible and inclusive for everyone.