The Fundraising Reset: Where Will Growth Come from Now?
Thu 26 Nov
|Online
With established donor pools shrinking and traditional acquisition methods under pressure, growing income is the biggest strategic challenge facing senior fundraisers today.


Time & Location
26 Nov 2026, 09:00 – 10:00
Online
About the Event
This free webinar presented by Fundraising Magazine explores why donor numbers are declining, and asks whether charities are measuring the problem in the right way. It also looks at how the expectations of younger donors are changing, and what that means for the way we engage supporters.
Join the panel of charity speakers as they share their experience of moving from transactional fundraising to longer-term supporter relationships, and of the growing role of peer-to-peer, community-led and digital-first giving. They’ll look ahead to where growth is likely to come from in future, and discuss what senior fundraising teams should, and shouldn’t, be doing to prepare.
The Panellists:
Tobin Aldrich, Partner, AAW Group
Paul Amadi, Executive Director, Marcomms and Income Generation, Felix Project
