The future of non-profit marketing: preparing for AI

Recent media coverage around AI may be leaving some charities both cautious and excited about the opportunities at hand.

But despite the changing state of AI, and the new tools emerging every day,there aremany AI concepts that charities arealready taking advantage of, using machine learning and CRM data to improve their donor experiences, gain insights into supporter behaviour, and streamline donor journeys.

So in this webinar, presented by salesforce.org, we'll share practical and simple ways that charities can use AI today to maximise their impact .

The session aims to show that Artificial Intelligence needn’t be intimidating – understanding its strengths and weaknesses is essential to help charities succeed now and in the future.