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Thu, 09 Mar


Online Workshop

Understand Your Charity's Audience... Better

Your charity wants more support, right? But to engage new people effectively, you need to understand your charity's audience better.

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Understand Your Charity's Audience... Better
Understand Your Charity's Audience... Better

Time & Location

09 Mar 2023, 10:00 – 11:30

Online Workshop

About the Event

What charity doesn't want more people to know they exist? Maybe you want more donors, more people who need help reaching out to you or more volunteers? Regardless, a huge amount of most charity's time is spent trying to make more people aware you're there! Engaging new audiences, raising awareness and securing new support is bread and butter to most charities. But so often, they keep trying to attract new attention without fully understanding how they got the attention of their existing audience! Understanding your audience is a crucial part of so many important elements of charity work. How can you fundraise effectively if you're not certain why people donated to you previously? How can you expect to find the right volunteers if you don't have a solid grasp of what commonalities your existing volunteers have? And how do you know who to appeal to for support if you aren't able to accurately profile the supporters you already have? This workshop from Third Sector Network will approach the subject of understanding your audience better from two sides. Firstly we'll look at why it's so important to analyse and understand your audience profile effectively. How the data and information you already have access to, could be the key to future success. You just need to know what you're looking for. Secondly we'll look at effective, practical, easy to understand and low cost (mostly free) methods to paint an accurate picture of your audience. That understanding will help you target your marketing and comms far more effectively. It will enable you to be more efficient, spend less and ultimately deliver far better results with your engagement. So if you want to see your fundraising, volunteering or general profile awareness levels improve dramatically, without spending much (or anything!), then this workshop could be for you. Workshop Host: This workshop will be hosted by an experienced charity and not-for-profit sector expert who has considerable experience in the area of audience analysis and targeting. He will share with you his experience in ways that will be directly applicable to your charity or social enterprise. Whether you're a small budget solo operation or well established charity with big ambitions. Tickets from £5.98

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