Understand Your Charity's Audience... Better

What charity doesn't want more people to know they exist? Maybe you want more donors, more people who need help reaching out to you or more volunteers? Regardless, a huge amount of most charity's time is spent trying to make more people aware you're there! Engaging new audiences, raising awareness and securing new support is bread and butter to most charities. But so often, they keep trying to attract new attention without fully understanding how they got the attention of their existing audience! Understanding your audience is a crucial part of so many important elements of charity work. How can you fundraise effectively if you're not certain why people donated to you previously? How can you expect to find the right volunteers if you don't have a solid grasp of what commonalities your existing volunteers have? And how do you know who to appeal to for support if you aren't able to accurately…