Using Social Media to Raise Awareness and Increase Donations

Social media is an essential tool for charities. Roughly 93% of internet users are on social media, accounting for more than 4.7 billion people worldwide. That’s a huge audience for charities to reach, an ever-increasing pool of potential donors. Socials, when properly utilised, can help charities find new demographics, boost awareness, build lasting relationships, and ultimately increase donations.

In short, social media is not simply desirable, but necessary. Charities cannot afford to ignore it. But platforms are often crowded, with too many voices crying out for attention. Used the wrong way and socials quickly become a time sink, with days spent further saturating an already over-saturated field.

Our latest webinar will help you stand out from the crowd. James Shamsi, Growth Marketing Manager at Charity Digital, will show charities how to find influencers that will champion your cause, how to locate donors to boost funds, top tips for Instagram and Twitter growth, a short introduction to TikTok, the increasing value of overlooked platforms such as Be Real and Snapchat, and so much more.