Webinar: Retaining donors to combat the cost-of-living crisis

Fundraising during a cost-of-living crisis is a challenge. With rising costs and demand for charitable services, expanding and retaining a donor base will be the key to survival for many charities, as financial pressure continues to grow.

However, donors themselves are already feeling the pinch. Charities must do more to engage them sensitively and make giving as easy as possible for them based on their preferences. The better the experience, the more likely donors are to return in the future.

In this webinar, we explore how charities can create better supporter journeys to grow a loyal donor base that will help them during the coming months. Attendees will learn how anti-slavery charity International Justice Mission reached 1,000 more donors with the help of Salesforce.org, sharing important lessons on what went right and what went wrong in their retention journey.

Attendees can expect to learn:

• The latest trends impacting donor retention

• The key moments…