What is Crowdfunding and how to do it - Bath Social Impact Network

Join ​Helen Gaffney from Achates, as we delve into the topic of Crowdfunding!  

Crowdfunding or ‘mass giving’ campaigns can be a powerful way of democratising philanthropy and inviting a large and diverse group of people to come together and play their part in enabling change. These campaigns create opportunities to engage first time donors, as well as mobilise existing donors to increase or extend their giving. They also offer the scope to be creative when determining how to effectively engage a large cohort of donors with the work they are supporting.  

A successful crowdfunding campaign requires careful planning and a joined up fundraising and communications strategy. The possibilities may seem endless, but what can actually be achieved through mass giving and what opportunities does it really open up for an organisation?  

We will be exploring examples of how organisations have developed and delivered successful crowdfunding campaigns, the successes and challenges they've faced and what they've learned along the way.