We Get It is a Bath-based charity supporting people living with cancer (and beyond), their families and carers. We run weekly meet-ups, social events, workshops, support groups and online resources. Our mission is to offer a safe, understanding community and practical support for anyone affected by cancer, at any stage.

As we grow, we are looking to appoint someone to lead and manage our marketing, communications and digital presence, helping us reach more people who need support, engage donors and supporters, and raise awareness of our services and fundraising initiatives.

We Get It is entering an exciting period of development, and we’re looking for someone who can help us grow with purpose. So, this is not only a role that maintains our existing marketing activity, but one that helps shape and drive the charity forward. Our objective will be to grow the charity by building stronger visibility across the region, increasing engagement and helping to grow our supporter base to ensure the charity remains sustainable and continues to develop its services. Ultimately, this role will be aiming to achieve this while staying true to our values, deepening our community connections and helping more people feel supported through cancer and beyond.

Role Purpose / Overview

The Marketing & Digital Communications Manager will be responsible for planning, creating and executing all outward-facing content and communications for We Get It. The role will raise the charity’s profile, engage current and prospective beneficiaries, donors, volunteers and healthcare professionals, and support fundraising, events and community-building activity through effective digital and offline communications.

You will act as our voice, helping to ensure that messaging is consistent, compelling and aligned with our values, and that our digital presence (website, social media, email) supports growth, outreach and community engagement.

Key Responsibilities

• Digital Content & Website Management

Write and publish well-written, SEO-optimised website content (web pages, blog posts/stories, events, news) that supports our mission, helps people find support and encourages engagement or donation.

Maintain and update the website as needed (new events, services, resources, fundraising campaigns, stories, FAQs, news).

Monitor website performance (e.g. traffic, engagement) and suggest improvements.

• Social Media & Community Engagement

Develop and implement a social media strategy across relevant platforms (e.g. Facebook, Instagram, LinkedIn).

Create, schedule and publish posts (text, image, video where appropriate), promoting events, support groups, fundraising campaigns, community stories and charity news.

Engage with followers: respond to comments/messages, moderate discussion where relevant, foster a supportive online community o Plan and coordinate social media campaigns (e.g., around fundraising events, awareness days, community stories).

• Email Marketing & Newsletter

Manage our regular email communications (newsletters, updates to benefactors, donors, volunteers, healthcare professionals).

Write compelling, clear, and sensitive copy appropriate for different audiences (people living with cancer, carers, supporters, professionals).

Build and maintain suitable contact lists (donors, volunteers, service-users, professionals), ensuring compliance with relevant data protection practices.

• Fundraising & Event Promotion Support

Work with the team to promote fundraising campaigns and events (online and offline) — creating content and communications to raise awareness and drive participation/donations.

Support storytelling / case studies / beneficiary stories to illustrate impact and encourage support.

• Communications Planning & Strategy

Develop a content/communications calendar across website, social media and email.

Work with trustees, volunteers and other stakeholders to plan upcoming campaigns, events, stories and fundraising activity.

Ensure tone of voice and messaging are consistent, sensitive and in line with the charity ethos and values.

• Monitoring & Reporting

Track and report on key metrics: website traffic, social media engagement, email open/response rates, campaign performance, fundraising outcomes (as relevant).

Use insights to refine and improve communications strategy over time.

• Collaboration & Stakeholder Communications

Work closely with trustees, volunteers and project leads to gather content (event details, volunteer stories, beneficiary experiences) and to coordinate communications

Liaise with external partners or organisations (e.g. local community groups, healthcare professionals) as needed for joint campaigns or outreach.

Person Specification / Required Skills & Experience

You will be a one-person marketing team, and support the Charity Manager, so we are looking for someone who is versatile, proactive and able to work independently, while collaborating well with volunteers and trustees. Key attributes:

• Ability to plan marketing activity across the full marketing mix
• Strong writing and editing skills; able to write clearly, sensitively and compellingly for different audiences (people affected by cancer, carers, donors, professionals)
• Experience in digital content creation – website pages, news posts, social media captions, photography & video for posts & reels
• Understanding of SEO best practice for web content
• Experience managing social media channels using best practice, scheduling content, targeted to different audiences across our platforms (Instagram, Facebook, YouTube)
• Comfortable with email marketing / newsletter production and managing mailing lists
• Good organisational and project-management skills: able to plan a content calendar, manage deadlines, juggle multiple activities (events, campaigns, regular content).
• Empathetic, compassionate communicator — able to engage sensitively with people affected by cancer and represent the charity’s values
• Ability to analyse performance data (website analytics, social media metrics, email engagement) and produce regular reports to draw insights to improve communications
• Familiarity with design tools such as Canva to produce social posts, flyers, event graphics

Reporting & Working Relationships

• This role reports to the Charity Manager.
• The post-holder will collaborate with Wellbeing Lead, Ambassadors, Community Members and Trustees to gather content, plan events and coordinate communications.
• They may also liaise externally (partners, donors, local community, other charities or healthcare organisations) as part of outreach or fundraising promotion.

Other Considerations

• The role requires discretion, empathy and respect for confidentiality, given the sensitive nature of beneficiary stories and health-related topics
• Flexibility: as a small charity, some work will be tied to events/fundraising cycles so flexibility may be required
• Remote role, but able to travel to the Bath / Somerset / surrounding area to liaise with team and volunteers and sometimes attend events/meetups.

Why This Role Matters

By joining We Get It, the role-holder will have a unique opportunity to:

• Make a real difference, giving voice to people affected by cancer and helping them feel seen, emboldened and supported
• Help grow the charity’s reach, allowing more people to benefit from support, community and resources
• Use creative and digital skills in a rewarding, values-driven environment
• Work closely with a small, passionate team, volunteers and people with lived experience of cancer to achieve the We Get It mission, that nobody living with cancer should do so alone.

Inclusion

We Get It is committed to creating an inclusive environment for all. We welcome applications from people of all backgrounds, ages, identities and experiences, including those with lived experience of cancer or caring for someone with cancer.