To support the Head of Fundraising and Communications in the delivery of the communications strategy at RICE. This includes identifying opportunities to raise awareness of RICE’s work and brand, leading digital communications, building the organisation’s profile and supporting fundraising initiatives, supporter acquisition and stewardship.
RICE is an independent charity and an internationally renowned centre for dementia research, diagnosis and treatment. Our research aims to improve life for people with dementia and their families and carers, and to find drug and non-drug treatments for people with conditions such as Alzheimer’s disease and other diseases predominantly affecting older people. Our contracted NHS Memory Clinic service and allied activities also provide support to patients, families and carers. We are currently in an ambitious phase of development to increase significantly our clinical and academic research programme. We work closely with the Universities of Bath, Bristol and other research institutions, both nationally and internationally, and with the Royal United Hospital.
As Communications and Fundraising Officer, you will play an important role in helping RICE to realise its vision, by raising our profile with the public, patients’ families, clinicians and pharmaceuticals and other key stakeholders. You will support planning and manage delivery of a range of digital communications including RICE’s social media, website and blog and design and delivery of offline marketing and communications such as posters, flyers and leaflets. You will support design and delivery of fundraising communications to drive greater support and brand engagement.
You will liaise with a variety of key internal and external stakeholders, using your expertise to implement and plan day-to-day social media activity.
To write, edit, co-ordinate and publish content across various channels, as directed, with a focus on social media and on and offline marketing materials.
Oversee and improve the charity’s social media channels including Facebook, Twitter and LinkedIn, to promote the organisation and ensure content remains fresh and engaging.
Manage RICE’s website, planning a process of continual refresh of content and user journey driven by engagement with content and online fundraising conversion.
In conjunction with other team members, you will interview patients, staff, volunteers and donors, about their experience of the charity and neuro degenerative conditions in order to generate inspiring stories and case for support, to reach out to those who are affected and to support fundraising and brand awareness.
Support the process of creating and delivering some of our printed materials including newsletters, posters and leaflets for fundraising and clinical communication.
Liaise with and develop excellent working relationships with external suppliers, publications, local and national press, magazines, TV and Radio as appropriate.
Attend events, which enable the charity to promote its work or raise funds.
Work with the Head of Fundraising and Communications to produce and deliver a communications strategy that incorporates digital, website, PR and fundraising.
Manage RICE’s email management tool designing and sending mass emails and making recommendations for development of email communications to key stakeholders.
Support the Head of Fundraising and Communications in updating and maintaining the email mailing list with supporter contact details and unsubscribes in accordance with Data Protection policy and patient and families wishes.
Measure engagement rates across the website, social media and email communications and set and monitor KPI’s for growth of audiences and content engagement levels.
Such other duties as are deemed commensurate with the post.
Knowledge and Experience
Minimum of two years’ experience within a communications or fundraising environment
Experience delivering the social media elements of a multichannel campaign, advising on the best channels and types of content required to meet our audiences and objectives
Awareness of GDPR and experience of maintaining and updating records and collating data and other information
Experience of using and maintaining databases and websites
Experience of face-to-face working with clients, patients or members of the public to produce communications
Experience of working with brand guidelines
Essential qualities skills and experience
Ability to plan and manage own time and workload
Excellent communications skills and ability to promote the charity using a variety of methods
Ability to communicate verbally and in writing with a range of people including, funders, patients, contractors and other stakeholders
Data literate: including Microsoft Office and an understanding of Adobe and Microsoft creative programs or similar
Self-directed, confident and proactive
Organised, calm under pressure, able to prioritise effectively and deliver projects simultaneously
Excellent attention to detail and organisational skills
The ability to design for print and web using InDesign, Canva, Adobe or equivalents
Experience of dealing with schedules and budgets
Knowledge of the voluntary sector
Knowledge of healthcare provision in England
PROFESSIONAL & EDUCATIONAL RESPONSIBILITIES:
Abide by all legal and statutory regulations relating to RICE as a charity and our fundraising and communications activity, our policies and appropriate Standard Operating Procedures (SOPs).
Contribute as appropriate to educational sessions, e.g. Journal Club and Communications.
All RICE staff must be eligible to work in the United Kingdom.
All staff are required to undergo full DBS checks.
CONFIDENTIALITY AND INFORMATION GOVERNANCE
Much of our work is of a confidential nature. All employees sign a confidentiality statement on commencement and termination of employment agreeing confidentiality must be maintained on any information – verbal or written – that is learned as part of our clinical activities and research programme.
SAFEGUARDING ADULTS AND CHILDREN
All staff have a responsibility to safeguard adults and children, which includes an understanding of and commitment to the relevant policies and procedures.
HEALTH & SAFETY
All staff must comply with Health and Safety legislation, policies and practice.
RICE positively promotes health. Smoking is prohibited in RICE, on the Royal United Hospitals site and on NHS premises.
RICE - The Research Institute for the Care of Older People is committed to equality of opportunity in the workplace.
Closing Date and Interviews
Closing date for applications: Monday 27th February
Interview date: 7th/8th March 2023
Please note applicants will only be contacted if they have been shortlisted for an interview.
Communications and Fundraising Officer
£9,798 – £10,778 DOE (£24,495 – £26,945 FTE)
15 hours a week
Hybrid - Bath & work from home
Monday, 27 February 2023